GBOB WORLDWIDE LTD was founded in 2004 by Tore Lande in London. The first GBOB World Final happened at the Astoria, where 16 representative bands from countries within Europe competed for the title “Best New Band in the World”. From 2004-2009, the number of participating countries increased to include some in America, Asia, and Africa. During the same time period, the GBOB World Final was held in London every year.
By 2010, the competition has now grown to include 24 countries across five continents. During the same year, the very first World Final outside of London was held in Kuala Lumpur, Malaysia. The next World Finals happened in Chang Mai, Thailand; Oslo, Norway; and in 2016, Berlin, Germany.
Since the beginning, over 50,000 musicians worldwide have already been involved in the competitions from 45 countries. Among them are Australia, Bahamas, Belarus, Belgium, Brazil, Canada, China, Cyprus, Denmark, UK, Faroe Islands, Finland, Greece, Jamaica, Lebanon, Malaysia, Mexico, Moldova, Morocco, Nepal, Netherlands, Norway, Philippines, Romania, Russia, Serbia, South Africa, Spain, Sweden, Thailand, Ukraine. New countries in 2017 will include Turkey, Cyprus, Lebanon.
Previous Sponsors and TV Partners
Previous Sponsors of GBOB World Final and National Competitions include MTV, Fuji Film, Gibson Guitars, Skullcandy, Novotel, Scotia Bank, Red Bull, Quicksilver, Converse, Air Asia, Dragon Air, Nok Air, among the rest. TV Partners around the world have included TV2 (GBOB Georgia), MTV (Thailand), BelMuz TV (Belarus), Ocko TV (Czech Rep), TVR (Romania), RPN 9 (Philippines), AstroTV (Malaysia), MADTV (Greece), TV Moldova.
“This wasn’t the first time I’ve been judge for a battle of the bands contest. This was however the first one truly I enjoyed.” – Joshua Freni, Virgin Records
“GBOB is an idea whose time has come!” – Andrew Oldham, Former Manager – The Rolling Stones
“GBOB is not a competition; it’s a movement!” – Geoff Baker, PR Maverick of Paul McCartney
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